5 Tips Before Launching Your Crowdfunding Campaign
In today’s time, it’s undeniable that Crowdfunding is getting huge popularity worldwide. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. For businesses that are seeking for tips on how to optimize such campaign, being able to know some secrets and techniques that are certain to provide the best opportunity in meeting goals and objectives is a must.
Number 1. Strategic social media – experts put great emphasis that you don’t need to have huge fan base or great exposure on social media. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. It is your responsibility as well to customize your promotions on every platform it will be shared.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Apart from that, videos is a great opportunity to show your clients what it is you are offering in action than simply letting them browse through still images.
Always take into consideration that you will hardly make anyone involved if the video is made by amateurish. Truth is, this may damage your Crowdfunding campaign’s credibility. With this being said, it will be a great idea if you are going to opt for hiring professionals who will be making the video pitch for you.
Number 3. Produce a media page – projects featured in press are those that have attracted massive following. This will not happen to you if you do not have a solid and a well built website and press materials that journalists could download. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – it doesn’t matter whether you bring good news or not, keeping your backers in the know is part of your job. For this, make sure that they stay updated which can be easily done by posting on your Crowdfunding page regularly.
Number 5. Keep it personal – you have to make your supporters feel involved and feel part of the team so for that, it is strongly recommended to introduce your team as well. You have to consider humor and personality as well in doing your Crowdfunding campaign.