How Retail Packaging Affects Your Sales
Packaging entails the presentation of the products to the consumer. The reason why the product will be selected by the customer instead of its substitute will greatly depend on how it has been packaged. If the package that holds the product becomes appealing enough, the customer might end up purchasing it even though it was not it their budget. According to the existing research carried out, many consumers will buy out of impulse just because they liked what they saw. So if you want your sales to shoot up, you better get that awesome packaging technique going.
The most important thing about packaging is the message it sends to the consumers. In addition, you have to have inscriptions that are legible and clear to the human eye. It is not a must that you use writings, you can as well use logos and symbols that are not difficult to interpret. A package that is clearly written will attract more attention and trust of the consumers than that which has no clear message. The message should contain instructions on how to use the product, who it was made for, and where it comes from.
Another detail that should be carefully designed and planned on s the color of the package. The color of the package speaks volumes about the product. Different colors have different appeals. The buyers will have different messages interpreted from the different colors. The logo design, the message, instructions, ingredients, contract address and every message on the package will have a set color. Take for example the color for cleaning products and foods and you will see that they differ from children’s products.
Another important detail during packaging is the shape of the package. Different shapes tend to show what is inside the package. The package might host a toy plane, round ball, curvy bottle, toothbrush, etc. Also other package shapes might seem to be gender sensitive. This way, females or males, depending on the targeted gender, will be more appealed to buy. A package with handles will also be easier to carry.
Take into account the extent at which you are to apply the above guidelines; do not overdo. A complicated design will be expensive to apply, and in the end you might end up losing your customers. Everything should be as simple as possible. It is easier to remember a simple designed package than a single one which is complicated.
Finally, make sure your package does not pollute the environment. Recyclable packages are becoming common each day. You can also design a package that the consumer can use long after the product has been depleted. Another useful thing that you should ensure is that the package you design protects the commodities or product inside. Make your package secure.