Category Archives: Marketing

Online Store – Small Start, Large Fortune

All of us know about Amazon. This is one of the biggest online stores in the world. Another name in the category of online stores is Alibaba, owned by a Chinese, Jack Ma. Most of the time we see these two names in search results when we look for a consumer product on the internet. Gone are the days when we had to go out for shopping. Now almost all types of consumer products are available online, that too on a global level. People can have their required things while sitting at home or office.

The concept of online stores started from the West and now is a growing trend in Asian countries. Seeing their popularity, many brands, and businesses got online. All big corporate names have an online presence now. Social media has played a great role in it. Brands and individuals own online stores also. Individuals along with their teams or families are also inclined toward opening online stores with a wide range of products. It includes books and magazines, garments, furniture, cosmetics and handbags, herbal products and medicines, construction material, electronic, and jewelry, etc. The sole purpose of opening an online store is to expand the outreach and tap in the maximum number of potential customers. An online store can give us a huge fortune as a long-term business even if it started on a small or medium scale.

Let’s have a look at how an online store is different from physical shops and what benefits are there for you that are not available otherwise.

No requirement of physical space:
Your presence will be web-based so you don’t need to worry about hiring or purchasing a physical space, buying bulk/huge consignments of items or goods at once, and their storage. However, you have to pay for a domain name and relevant charges.

No middleman hassles:
You can pick up the items/goods direct from a factory or manufacturer and transport it to the customer at retail price. Your profit ratio will also be high because of no middleman. A very useful tip for small and medium-sized industries and home-based handicrafts is that they can reach out to potential customers and get orders directly. But for this, they will have to spend reasonably on advertising.

Work according to the capacity and resources:
Are you to manage the store on your own or is a team or family there to help you? Make a work plan accordingly. If you are the sole manager, you can do it as part-time along with your job. You can expand it according to the available resources and when it begins to give you a reasonable monthly or annual income, you can quit your job or other work.

Manage it while on the go:
You can manage your online store while travelling with the help of a tab, laptop, or smart phone. No hassle of being bound to sit in a place.

Long-term benefits and safe investment:
You invest a small or reasonable amount according to the circumstances in an online store at first. So, the investment is safer than other businesses. First, it is slow but with the passage of time, it starts gaining customers and huge benefits. It will fetch long-term benefits if you keep on working ‘slow and steady’.

Product-wise distribution of work:
If a team or family is helping you out in managing and maintaining the online store, you can distribute work product-wise. Like, females can handle cosmetics, handbags, ladies’ garments etc., while males can take care of technical and electronic items. This work distribution can make things easy.

Now have a look at a few requirements also for maintaining a great online store and reaping the benefits.

Attention-grabbing and user-friendly design:
Hire the designers and inventory experts for designing the store who are already experienced in this field. For multiple types of items in the store, you will have to make sections. Links, buttons for easy navigation, ordering and cart, newsletter sign-up, and other necessary things must be there. Keep on reviewing the design every two years or so.

Advertisement and social media presence:
All of us use social media these days so it is a great way to catch up with the customers and market. Make social media pages/profiles of your online store and available products, and rightly advertise it to the specific audience.

High quality products and customer service:
Make no compromise on quality and customer service! Sometimes, customers complain that they get a different item from the one they ordered or selected. This puts a bad impression on customers and the repute of online store suffers. Give customers what you claim to give. Only good customer service can earn you a great name. The better the customer service, the more positive the outcome.

On time response and delivery:
Check out the orders regularly and deliver the items on time. Set a specific period for delivery like 24 hours for local orders and 48 or 72 hours for out of the city and away places. Delay in response and delivery is going to hurt your business and reputation. Arrange for a live chat with customers as well.

Product description and charges clearly specified:
Specify the charges including product price and shipment fee clearly with each product. There must not a confusion between the price mentioned online and the price demanded at the time of delivery or purchase.

Wise spending:
Hire a financial consultant who can guide you concerning how to spend money and on which things. Do research and study about the operations and running of online stores. Your financial consultant must be knowledgeable and expert in online store management as well as inventory.

Storage space for expansion:
If and when you need a new space for storage, you will have to arrange for it as soon as possible. The internet is the greatest source of having knowledge concerning online store management, inventory, and storage. Study the way it works. You may need to do things like that in future for your own store. Keep a keen eye on everything going on and be ready to act according to the new situations.

Hard work for reputation:
You have to spare a reasonable amount of time for making your online store a success. First, you may not need to give long hours but once your store start running successfully, you will have to give full-time and attention to it.

With dedication and hard work, you will surely get the result of your efforts.

7 Keys to Creating a High Conversion Website Home Page

Have you ever said, “If only I knew what to put on my website home page, I’d do it!”?

Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes.

You want to look good and get results online, but the truth is many home pages rank poorly in terms of conversion. No one wants that.

So keep reading and learn the exact items, words, and images to turn your website home page into a selling machine.

Critical Elements Every Website Homepage Must Have

1) Opener

People have short attention spans. The first thing you want visitors to see is who you are, what you do, and how it can help them. You have to hook them in seconds to get them to explore your website more deeply.

Do this wrong and they’ll click away. Bam. You lost the sale. Take the time to craft a compelling headline that grabs attention and piques curiosity so they think, “Wow! I want to learn more!”

2) Powerful Visuals

Pictures speak louder than words, so you want to include an attention-grabbing picture or video high on the page.

This could be a picture of you, your business storefront or an appropriate stock image. It could also be a short intro video that entices them to sign up for your mailing list. Videos are an ideal addition to a website home page.

3) Lead Generator

Capturing leads is vitally important. If a visitor doesn’t convert right away, you want the chance to build rapport with them. Even if they do buy now, an email list gives you the ability to share additional offerings and maximize the lifetime value per customer.

Offer a free-giveaway in a highly visible spot at the top of your website. You could offer a free video, eBook, white paper, checklist, or a discount to compel people to sign up and also receive your regular newsletter.

4) Benefits

Showcasing the benefits of your offerings gives customers a reason to buy because they explain how your product or service improves their lives or solves a problem they are experiencing.

What kind of results can people expect using your product or services? How will it help them?

For each feature your product or service has, ask yourself “so what?” and it will tell you the benefit it has to the consumer.

5) Trust Builders

When you are selling online often your prospects need to build trust in your expertise and the results they will receive.

Testimonials are a great way to build credibility that what you offer works. Share any major awards or credentials you have received.

Another success indicator is highlighting media coverage you have garnered.

6) Calls to Action

Create a call to action for every level of buying readiness. You could have a “buy now” offer for hot prospects. Then offer a secondary call to action for those not ready to buy such as a free consultation or your free giveaway.

Finally, for those who need more information and time to make a decision, link to your About Us page and offer previews your latest blog posts lower down the page that will help your site visitor discover more.

7) Social Links

Make it easy for prospects to connect with you on social media. Place the social links at the top, bottom or side of your home page. Social proof can often influence a buying decision so only add links to accounts you are active on.

To make sure users don’t leave your website completely, have the links open the social media channels in a new tab or window.

Your website home page is vitally important to the success of your business. You want to do everything you can to create an inviting and high converting website. Follow these guidelines and you’ll maximize your sales and effectiveness for your website home page.

If your website is lacking any of these vital elements and is under-performing, it might be time for a refresh.

Email Marketing – Can It Really Be Helpful for Your Business?

You must be quite familiar with the term email marketing, but have you ever got into the depth of this topic? Very few might know the actual meaning of it. So, to get into further details it is important to know what exactly email marketing is. Basically, this strategy is adopted to promote products and services of any business.

Email marketing is a part of internet marketing. The term itself explains what it does. Through email, it is possible to develop relationship with clients and customers depending on which segment your business target.

What benefits do you get?

Why to use email marketing as your promotional tool? The answer is simple because of low cost incurred and ease of use. It’s a fact that email is an inexpensive mode of advertisement and ensures that your company gain visibility among customers.

It can easily be set up and also perform a campaign. For small businesses, it has proved to be an effective strategy. Newsletters can also be sent to customers who have subscribed on the websites for newsletters. The potential customers can receive news updates and upcoming events of company.

But, what makes an email really effective…

We are all familiar with email newsletters that finally go into spam and mostly annoy the receiver. So, this signifies that those emails are a complete failure!

What actually works is when you exchange value with customers. It is important to share value information in concise way so that readers can get to know your intentions while not wasting much of their time. Building up faith among customers should be sole objective of any business and this would finally restrain you from getting into spam list.

So what are the key ingredients for any good email? But, again it all depends on what kind of relationship you possess with the audience. An effective subject line would brief your content. The concise and compact body of email and niche specific content that would actually speak in favor of prospect needs.

Know the different types of emails

1. Marketing emails: This may either contain informational or promotional messages and is sent to listed members who can be your prospect customers, reporters, vendors etc. Though there is a chance of creating different types of content, but usually newsletters, press release, announcements are included in mails.

2. Operational emails: Such emails do come up with important information that speaks about your business. This may include if the business would be closed on holidays or for any planned maintenance. Though this does not create any direct impact on sales, but it is important to adopt some best practices in business so that you can always be in good relation with audiences.

3. Transactional emails: It is an automated mail and gets triggered based on customer’s activity. Few examples of such emails are order tracking, registration confirmation etc. Sending such emails may develop relationship with customers and you can engage them as well in your business. Generally operational emails are informative in class and are crafted to reflect the positive angle of a business.

The intense competition experienced by every entrepreneur can easily be handled through email marketing. The powerful subject line can deliver a strong message to recipient. To arouse curiosity among customers, this is said to be an effective strategy.

How To Increase Sales Through Email Marketing

You can regularly convert email subscribers into paying customers if you structure your emails the right way with an effective email marketing sales funnel. It’s known as a funnel because your audience enter into it at the top when they give you their email address and then you guide them through a series of messages, getting more targeted offers along the way.

But each of those messages has to be structured in the right way to ensure that your email gets opened, get read and the desired action is taken.

1. Subject Line

The subject line is the most crucial part of your email, simply because without a good one your email won’t get opened. Think of it as the headline in a newspaper or on a blog. People will scan the headlines to determine if a certain article is worth reading. Get them interested and use keywords relevant to your niche or industry. Research has shown that using 20 characters or less gives you a much higher probability of your email getting opened.

2. Personalization

Research has shown that using a person’s name in the subject line makes it 50% more likely to get opened. In most email marketing platforms, it will

allow you to use personalization. This helps to make your email more personal to the recipient instead of like a mass email. But don’t overuse it! If you use somebody’s name too much it can begin to sound a little bit weird.

3. Your Message

The first paragraph in your email should get your reader engaged and entice them into reading more. People only spend about 15 to 20 seconds scanning any email they have actually opened, so the content you put at the beginning is key to getting them to read on. Also, many email clients show the first sentence of an email as a “teaser” copy after the subject line, so those scanning through their email box can decide what to keep, trash, or read later on.

4. Call To Action

Tell your reader what to do, and make it as easy as possible for them to do it. It might be to click a link to learn more, complete a survey, buy now and so forth. The email should be sufficient to make it perfectly logical for them to take the action you suggest.

Studies have found that a postscript (P.S.) at the end of an email is frequently one of the most read parts of the entire email, so make it matter. Sum up your offer and include the call to action, and your personalized and well-constructed emails should get you the results you desire.

10 Tips For Using Instagram For Business Marketing

Hundreds of millions of people all over the world use Instagram every day. This social media powerhouse gives you the opportunity to reach a substantial number of people in different areas across the world.

Using Instagram for business marketing can help you build your brand, get more traffic, grow your list of email subscribers and generate sales.

1. Keep It Social

When you use Instagram for business marketing, think social, not ads. Create content your target audience will interact with, not ignore because it looks too spammy. Show that you like pictures in your niche to get people interested in following you.

2. Provide Value

Instagram users are active shoppers who are doing their research, so the more information you can offer them in terms of images, carousels and stories, the better.

3. Use Stories

Instagram Stories provide instant information and instant gratification that. They only last 24 hours so creates a sense of excitement and urgency.

4. Use Hashtags

Many people actively search out specific hashtags, and your images will be there waiting for them. One Instagram study showed that adding at least one hashtag to all of your posts will create more than 12% engagement on average.

5. Call To Action

Every post you produce should have a clear call to action that matches your business goal in creating it. Instagram provides a range of buttons, such as ‘Buy Now’.

6. Link Back To Your Site

Instagram is a great way to drive traffic to your site. More than 50% of the users on the social media site follow at least one business, and say they have learned about a product or service through Instagram.

7. Consistent Brand Image

Stay consistent to your page theme. Only include photos, hashtags, captions and videos relevant to your page topic.

8. Create A Good Profile

Ensure your Instagram profile informs your target audience about who you are and what you do. Instagram’s search engine is text-based, and you have a better chance of someone finding you if your user name has a keyword or two that is relevant to your business.

9. Switch From Personal To Business

Convert to a business account in order to gain access to all of the tools and analytics available.

10. Use Your Analytics

Analyzing your marketing efforts on Instagram is really easy. Instagram Insights gives you all the relevant data about your page. It lets you know how your marketing efforts are paying off.

Is Business Social Media Marketing Still Worth It?

Articles on the algorithm change on Facebook, Instagram, and Snapchat are circulating all over the internet. They say it has become harder for business to market online because the platforms aren’t like they used to be. The platforms are implementing these changes in an attempt to leverage the “social” in social media. This, however, does not remove businesses from the picture. Business social media marketing is still very well all the effort and money today. Here are some reasons why:

You Can Target Your Audience

The internet is a big place with over billions of users world-wide. Not all of them will be willing to purchase your product, so what’s the point of marketing to them? Facebook ads allow you to target a specific location and age range with specific interests so you can ensure that the right people are seeing your ads.

Facebook knows the activity of its active users, so instead of picking out your customers one by one, you can let the platform do it for you with ease. After you’ve set up your ad, it can be up and ready for your target audience to see.

It Can Add to Your Website Traffic

Simply by creating your own page on Facebook, you can increase your online presence greatly. Aside from SEO and PPC, social media is also an effective strategy for increasing your search engine rankings. Search engines are also considering social media queries since internet users are not only using Google, Yahoo, or Bing, but also social media platforms to look for answers. Adding a link to your website in your social media page will also allow more traffic to come in to your website than ever before.

Connecting With Your Customers Is Easier

Facebook is a convenient for when customers have inquiries about your products or services. Some will prefer to send you a message because they aren’t confident enough for a call, and it’d be too bothersome to go there physically. The message arrives to you in an instant and will allow you to do something to fix it quickly.

Furthermore, customers appreciate a company that is dedicated in catering to their customers when they are in need. This improves your relationship with your customers. If you are lucky enough, you may receive positive reviews on your page, and hopefully, this will pave the way to loyalty to your brand.

When building a good reputation online, reviews are a solid way of showing potential customers that your service is authentically excellent. Consequently, in times where there are bad reviews, it also comes in handy since it can help you in improving your services so that bad incidents don’t occur again.

The Return of Investment Is Simply Big Enough

Social media is free, even if you use it 24/7. Say, you spend money to outsource to a digital marketing firm to manage your social media accounts; the amount of revenue you’ll receive is far greater than the cost you’ll expend.

That and the fact that constant social media exposure is a long term investment, because you’ve got your name out there and people are more likely to remember you. So don’t be afraid be afraid to venture social media marketing.

The Competition Is Equal

Startup businesses have access to the same tools on social media that big businesses do. This levels the playing field for you. While it is true that they might have a greater budget allocated for social media marketing, both of you still have equal opportunities to gain popularity. If you have a content team that is creative enough, you too can make your posts viral like the big names in your niche or field.

Business social media marketing is a large part of everyone’s daily lives whether they are aware of it or not. That’s why doing business with it will remain effective for a long time. It won’t be going away any time soon, that’s for sure, so don’t be afraid to invest in it.

10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure

The latest Facebook update has changed the rules of the social media game once again.

Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. This is due to Facebook now looking at the business page post’s engagement to determine how many followers get to see the post in their newsfeed.

As a result, this algorithm change is forcing entrepreneurs and business owners to look at creative ways to boost engagement and improve their newsfeed exposure.

Have you seen a decrease in your views and reach on your Facebook business page? Are you looking for ways to get people to engage more with your posts?

If so, then it’s time to get more strategic with your posts and always be posting with the intention of garnering likes, shares and most importantly, comments with each post.

Here are Ten Strategies to Boost Your Facebook Engagement:

    1. Follow Up on a Popular Post
      Review your Facebook statistics in the Insights area and look for posts that received a high engagement in the past. Make note of that post’s topic and create a new follow up post on the same subject.
    1. Power Up with Pictures
      Posting an image that grabs your follower’s attention works. Always be thinking about how you can tell a visual story with your post. Your phone’s camera makes it easy to snap and post a quick shot. Always be thinking about how you can share what you are doing visually with your audience and ask leading questions to garner a discussion thread.
    1. Timing is Everything
      Posting a juicy post at a time when no one is online is worthless. Make the most of your posts by viewing your Facebook Insights stats to see when your audience is online. Many users are most active in the evening after work but not always. Your Insights will tell you the real story as to when it’s the best time to post. Your goal is to post when you have the most eyeballs for viewership.
    1. Connect Using Facebook Live
      Video gives fans an incredible feeling of connection with you. Create a consistent schedule and do regular Facebook Live shows.Shoot weekly tips. Offer live Q&A sessions. Do live “how to” segments. Or share spontaneous videos of your travels and events you attend.
    1. Create Content that Resonates
      It’s vital you create posts that resonate and appeal to your ideal target market. Do this by paying attention to the questions your audience asks. Follow top influencers to see their insights about your field. Research topics covered in best-selling books in your industry on Amazon. Ask your audience what the biggest questions and challenges are that they have about your subject matter. A great tool to use is Buzzsumo. Search for keywords that are relevant to your industry and it will show you the most shared content related to that phrase/keyword on social media.
    1. Generate Anticipation
      Give your audience teasers about exciting things you will be posting in the future. Help develop a hunger and curiosity that has them looking forward to your posts. Getting ready to launch your new website, book or program? Build some buzz of anticipation that leads up to the big reveal.
    1. Keep the Conversation Going
      Closely monitor replies on your posts and do what you can to continue the conversation. Offer personal replies that shows you listen and respond. Ask questions to deepen the discussion.
    1. Be Authentic
      When you truly open yourself to your audience they feel closer to you. Be vulnerable. Show your warts. Admit to your mistakes. Celebrate with them. Let your tribe feel like an important part of your family in all you experience.
    1. Ask for Engagement
      Questions spark dialogue. Post a question that begs a response from your audience. What do you think about BLANK? What experiences have you had? What is your opinion? What is your favourite BLANK? What are your thoughts on this? People love sharing their feelings when asked. Find creative ways to ask leading questions that require more than just a “yes” or “no” response but not too deep that will prevent any response at all.
  1. Create Viral-Worthy Content
    If you study memes and shareworthy posts, they all share a common thread: they are either funny, informative, cute, powerful, thought provoking, or emotional that your audience relates too. Dare to think outside the box and create your own memes. Look at popular memes and see how you can do your own take on it. You never know when your post will be a winner that goes viral or “breaks the Internet”.

Try these 10 strategies and watch your Facebook page fan engagement soar! What tactics have helped you to increase engagement on Facebook?

Using Facebook As a Marketing Tool for Free

I’ve heard various, and contradictory, reports about the effectiveness of paid adverts on Facebook. As I have barely used them, however, I cannot vouch for them either in terms of cost-efficiency or in respect of the results they produce. What I can offer though, from experience, is a strategy for generating sales, and lots of them, through Facebook without having to invest a penny.

The key to it all is groups. Facebook groups. There are hundreds of thousands of them, probably millions, and they are free for any Facebook user to join. There is no reason why such a readily available and almost unrestricted market should be overlooked, all that is needed is a strategy for utilising them in the correct way.

Let me be clear, spamming campaigns are not something that I would ever endorse. There is probably nothing more irritating that being the administrator of a group about football, for the sake of argument, and discovering that the new member signed up five minutes ago has posted an advert for cheap sunglasses on every thread. This approach is for the desperate and the unethical, and my strategy is for the ears of neither. My approach, by contrast, is systematic, organised and – above all – consensual.

There is much more to be said on this topic than a short article will allow, but your plan of campaign should essentially take place in four stages:

1. Create your own page and/or group

Build your own Facebook presence around your product, service or brand. As your membership steadily grows you will have a ready-made audience for your sales message whenever you should decide to launch.

2. Join other niche groups

There are so many out there, and there is no restriction upon how many you may join. Use bookmarks provided by your browser to create a database so that they may be accessed systematically. Rather than waiting until you launch your product become a regular contributor, offering useful input into existing discussions. That way you are less likely to provoke hostility when you draw attention to your own merchandise.

3. Construct an advert relevant to the niche

Remember that whatever you post should not infringe the rules of the group. Try to tailor your contribution in a way that blends in with existing content, and construct it in the form a comment with information rather than as a blatant sales pitch as much as you are able.

4. Ask permission

It is tempting just to post and hope, but often admins will react by deleting your post and sometimes even booting you from the group. By and large they like to be asked, so send them a private message in advance. Sure a few will refuse, but you’ll be surprised how many will not only allow your ad through but will also help you to draw attention to it. They may even purchase from you, or put in a word on your behalf.

Following this simple four-point strategy you will have an advertising campaign that more than matches anything the paid service can offer, and it will all have been done by the rules and in good faith. Just remember also to stick to three additional rules:

  • Post no more than ten ads at a time – Facebook will suspend you for “suspicious” activity if you try to post too many identical messages on different groups in quick succession. Take a break in-between, and remember to change the ads around a little.
  • Respect refusals – if the moderator or the admin doesn’t want you advertising your goods on their site, there are others. Don’t force it.
  • Always respond to comments – it’s good manners and it keeps your post at the top of the page.

Successful Video Marketing & 2017 Trends

As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful businesses. But as digital marketing evolves, will it come to a point where it doesn’t have anything new to offer the small business owner and then what will we do?

We feel that digital marketing will continue to evolve and it will continue to offer effective online marketing strategies for any size business but we are also seeing the latest trends favouring video marketing. From YouTube and Facebook Live, to Snapchat and Facebook’s upcoming video creator app, advancements in video marketing are happening fast.

To support this statement, we have gathered some of the latest video marketing statistics and broken them down by category to show you just how effective and important digital marketing can be for your business.

Video Marketing by Volume

  1. 82% of Twitter users view on-site video content.
  2. YouTube currently has over 1,000,000,000 users.
  3. 45% of internet users watch more than an hour of online content every week.
  4. Almost 90% of online marketing agencies use digital content.
  5. One-third of online activity is spent watching films.

Mobile

  1. More than 50% of online digital content is viewed on mobile devices.
  2. 92% of mobile video viewers share videos throughout their social media pages.
  3. 90% of Twitter video views happen on a mobile device.
  4. 10,000,000 videos are viewed on Snapchat every day.

Engagement

  1. 51% of digital marketing professionals say digital content offers the best ROI.
  2. Businesses who use online video content increase their revenue 49% faster than non-video users.
  3. 59% of online users say they would choose media content over text.
  4. Video content drives a 157% increase in organic traffic from SERPs.
  5. Videos up to 2 minutes long get the most engagement.
  6. Landing page video content can increase conversions by more than 80%.
  7. 46% of online users act after viewing an ad.
  8. Online film content attracts 3 times more monthly visitors.
  9. Combining media with full-page ads boosts engagement by 22%.

As you can see, video marketing is very effective at engaging your audience online, it is used by more businesses than ever to introduce new products, offer tips and advice on how to use products and to engage their customers on the go and video marketing can increase sales making your business more successful.Marketing Trends for 2017

Its 2017, so, let’s look at the digital marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to stay one step ahead of the competition.

1. Facebook Video

No surprises. Views on Facebook have increased from 1 billion to 8 billion in the past year. Facebook has invested in video in recent years, with their Facebook Live, launching just a few months ago. We predict that there will be an even bigger increase in people uploading, sharing, and discovering media.

2. Live Video

As mentioned before, Facebook introduced live video. Brands and consumers have been using Facebook Live to interact with their followers. Twitter joined with Periscope to allow users to embed live broadcasts into tweets. 82% of Twitter users say that they watch videos on a regular basis. Live video creates a new opportunity.

3. Video for Sales

According to recent studies, only 4% of people prefer to learn about a new product or service by reading a manual, 5% prefer speaking to someone on the phone and 44% prefer to watch a video.

4. Multi-Channel Marketing

Social media channels have become the best place to share videos and gain exposure. Most consumers are watching videos on different devices and different social media platforms.

5. Video Apps “Generation Z” (13 – 24 year olds) love visual content.

Enter Instagram and Snapchat. These apps are top of the “must-have” list. 10 billion videos are watched on Snapchat everyday and Instagram is more and more focused on video all the time. Instagram has launched Instagram stories allowing users to share short videos with their followers.

6. “Infotainment”

Infotainment is a new genre of marketing videos. It combines ‘informative’ videos and ‘entertainment’ videos. Consumers need to digest the information you are presenting them with, but also be entertained at the same time. Without entertainment, users will click away.

7. VR

Virtual Reality headsets are becoming more accessible and marketers are taking advantage of the immersive environment to gain the full attention of viewers. VR videos are still a gimmick but in 2017, we predict VR videos will become the “must-have”.

8. Email & Video

Email video will allow you to keep your emails short and get your message across. Email is always a great way to get your video in front of viewers (the people on your mailing list).

9. Micro-Targeting

Advertising platforms are becoming increasingly more intelligent. Users will expect all of their content to be relevant and targeted. If it isn’t, then they won’t be interested.

10. Video & Web Design

Having video content on your website is also important. We expect that marketers will be finding ways to integrate video into their web design. If a video is already playing when you arrive on a website, it encourages users to stay, which reduces bounce rate and improves SEO.

Find out the latest trends in the video marketing world and make sure you company is ready for 2017.

Tips For An Awesome Video Production

Videos are now the preferred medium for communication in this digital age. This trend is expected to grow in the coming years. Experts predict that videos will drive more than half of the traffic online by 2019. If the number of YouTube subscribers is anything to go by, this prediction will prove to be true.

Video Production Is a Necessity

What does all this mean for your business? For one, you can’t risk not taking advantage of the power of audiovisual content. However, it’s important to note that not all videos warrant the attention that the creators hoped for. There are billions of videos on YouTube, but only a handful of them get millions of views and shares. It’s clear that there is something missing in the videos that don’t get attention.

Getting the most out of Video Production

    1. Hire the right team – The usual question is “what it takes to produce an awesome video that not only gets the message across in a creative way, but is also engaging enough to get a high number of views?”. In this case, the client should start by hiring the right audiovisual content production team for the project. Not every video production company is right for every job. They should have the specific skills and experience to suit your vision. It all starts with a well-strategized quality video. A well thought out marketing strategy needs to be established in order to target your primary audiences whether it is on your website homepage, landing page or social media.
    1. Get full details up front – Do you understand the scope of the task? Do you know what kind of work will be involved in achieving your goals? Understanding the full scope of the project will help you plan better for it. Get to details on milestones, approvals that are required, timelines, and budgets before the task begins. Everything should be put down in writing in a Creative Brief. Ensure that you also plan for adjustments in case of changes.
    1. Understand the limitations – Just because you have an all-star audiovisual content production team working on your task doesn’t mean that they can perform miracles. You need to understand the limitations that are part of your project. Set realistic expectations to ensure that your job is completed successfully on time and within budget.
    1. Set milestones – Setting interim milestones is a great way to keep track of the task and ensure that it is progressing as it ought to. This is especially important for long-term projects. These milestones will help you hold the team accountable. They will also help ensure that you give your feedback as the assignment progresses. This limits the amount of re-work, therefore saving time and money.
    1. Know your role – Clients often have a hard time determining what their role is when it comes to the video production. Some clients like to be hands-on and get so involved in the project that they stifle the creativity of the team selected for the project. Other clients take the hands-off approach and end up with results that are nowhere near their vision. It’s important to discuss your role with the team before the assignment begins. Find out how involved they want you to be and let them know what you think about the role. Find a middle ground all parties are comfortable with.
  1. Evaluate the task – Evaluate the project’s success when you’re done. What was successful? What went wrong? What can you improve on in the next job? The end of a task is a great time to learn and reevaluate your approach to projects. Learn from past mistakes and ensure you make better choices in future.