Category Archives: Marketing

How To Use Videos For Marketing

The reality is, videos for marketing are very effective. The first thing that probably pops into your head when you think about videos for marketing is demonstration videos or ‘explainer’ videos. That’s because video is the easiest technology to use when you want to explain something to your target audience. It’s the next best thing to being there in person.

But, you do need to understand how it all works together, who your audience is, what they want, what they need and how your information fixes their problems much better than your competitors.There are several ways you can use videos for marketing.

Video Testimonials

The reason you may want to use a video testimonial is that you can put each testimonial into different marketing videos to help build trust with your audience. You can use a short video testimonial on a sales page, in paid ads, and on social media as a post and share.

Videos In Sales Letters

A video sales letter is a great way to show your audience what the benefits are about a new product or service. In this instance, you don’t even need to show your face if you don’t want to, particularly if you’re showing a demonstration in the sales letter. A video sales letter generally converts higher than a plain text sales page when you want to give something away, or when you want to sell something.

Product Demo Videos

This is a great way to use video. You’ve probably seen product demos in TV adverts for many years. But, you want yours to be short and sweet without the hard sell TV ads. Instead, do a stylish demo of your product but keep it brief. You don’t have to show everything, just the idea. You can create more in-depth videos for buyers.

How-To Videos

Develop a how-to video that is no longer than five minutes long, as shorter videos tend to work best. You can always include an extended video for your customers. You want to give them just enough information. Use this type of video whenever you want to have an easier way to explain things to your audience.

When you’re trying to determine what type of video to create, consider your audience first and what your objectives are second. When you do that, you’re going to be much more likely to choose the right type of video for the job.

Tips to Effective Marketing Online to Achieve Success

When it comes to your online marketing, you can carry out the work yourself or you can hire affordable search engine optimization service providers to assist you, bearing in mind that this type of marketing requires ongoing work and maintainer, which is very time consuming. There are certain things you can do when it comes to marketing online to achieve success.

The first tip to ensure the effective marketing of your business online and to ensure ongoing success will require that you start a blog. A blog should be informative and provide clients with value. Every blog should be updated on a regular basis, at least once a week, ensuring that there is always something new for readers to read, you don’t want them to forget about you, but rather to be reminded of your business throughout the month so that you are the first name on their lips when needing a product or service that you supply.

The second thing you must do is create social media accounts, such as Facebook Twitter and LinkedIn. Each of these social media accounts will provide you with access to new customers and a much wider audience. Facebook should be updated a minimum of once a day, while Twitter should be updated numerous times throughout the day to ensure that when potential clients go onto their social media account, they see your name. LinkedIn is a fantastic networking tool and is used extensively for recruitment as well and is definitely worthwhile having to reach a more corporate audience.

You should consider opening a YouTube account. Vlogs (video blogs) are a wonderful way to connect to a different audience with many clients wanting to see the product for themselves and through an informative video blog, they can find out everything that they need to know, helping them make an informed decision. Of course for you, it helps to see you as an authoritative figure in your industry, which can help you push your way forward in search results, helping you achieve the online success that you are looking to achieve.

In addition to this, make the most of email marketing. When you get new clients, collect their email addresses or give them the opportunity to sign up for an email newsletter, which you can send out weekly or monthly. You can use the newsletter to provide some interesting information on your industry and provide clients with information on new products you have introduced or sales and promotion you have coming up, all with the sole focus of driving more clients to your website on a daily basis.

Join as many online directories as you can. Local SEO has become essential to companies online success and you want to ensure that every director the search engines crawl will have your company details for them to note. This is a tiresome process, so finding a reputable company that can provide you with affordable search engine optimization services is the best way to manage your SEO campaign while ensuring you don’t waste your valuable resources.

The final thing that every affordable search engine optimization service provider will tell you that looking ahead you want to focus on your mobile marketing. Google introduced their algorithm which penalises companies that haven’t embraced the mobile market. Think about it, more and more people are using their smart phones and tablets to search online, but a regular website is difficult to move around on a small screen. Companies who have developed mobile websites are those that are pushing their way to the forefront of their industries online right now.